Web Design
Your Website, Your Digital Mirror
With the advancement of technology and the increasing number of internet users, the importance of web design has grown significantly for organizations and institutions. Corporate web design plays a crucial role in highlighting an organization’s corporate identity and effectively presenting its presence to a wide audience.
Web Design
Web design is a corporate identity that must be created by companies and individuals using the internet as a tool for advertising and promotion. It serves as the digital face of companies in the online environment. Web design not only determines the appearance of websites but also addresses their functionality, handling both the technical and graphic aspects of the pages.
Web designers may also be responsible for maintaining an existing site. A professionally designed website is essential for companies to present corporate information, products, services, references, and contact details in a way that visitors can easily access. Through your website, you can promote your product endlessly while simultaneously reaching hundreds of people and facilitating product sales.
Moreover, web design is more cost-effective compared to other advertising methods. Your website reflects your company’s corporate colors and style, significantly enhancing your prestige.
Never Compromise on Quality
According to the new draft law aligned with the Turkish Commercial Code, over one million companies are required to establish a registered web domain and create a website in their name. Under the law, companies must publish their financial statements for the past three years, documents related to shareholders and income owners, as well as records of board meetings and press releases, on their websites.
If these requirements are not fulfilled within three months after the enactment of the draft law, penalties including imprisonment for up to six months and judicial fines will be imposed.
Discover E-Commerce
Another market segment where web design is applied is e-commerce services. E-commerce is one of the most preferred platforms today, conducted entirely through websites, where companies introduce themselves and carry out their commercial activities.
The primary concern for e-commerce websites is site security. For this reason, it is essential to use a professionally designed website developed through meticulous effort. Additionally, e-commerce websites must have a well-structured interface. This ensures that customers can quickly and easily find the products they are looking for and complete their purchases seamlessly.
Be Innovative and Never Fall Behind!
Don't Lose Your Potential Customers!
Ask for the Best
Be User-Friendly
Additionally, creating a website doesn’t require as much money as you might think. Generally, if you’re looking for a standard content website, you can have it designed for as low as 4,000 TL. For a more complex structure with custom features, you can have a website built for around 20,000 TL, or even higher. This entirely depends on what you’re looking for.
It should be remembered that every website created is an opportunity for you to promote yourself, advertise, showcase your customer portfolio, and most importantly, market your products.
A good, user-friendly website is the best key to attracting customers. Unlike a storefront, a corporate website never closes. Your website is open to your customers 24/7. A website not only showcases the company’s brand but should also be capable of successfully selling its products to visitors and providing product information.
A good web design has several key elements that set it apart from other designs. A well-crafted website includes fundamentals such as white space, color, navigation, mobile compatibility, typography, and usability.
Use White Space
Use Color Palettes
Web tasarımında gereken yerlerde beyaz boşluk bırakmak önemlidir. Beyaz boşluk, sayfada boş alan olması gerektiği anlamına gelir. Beyaz boşluk kullanmak izleyicilerin dikkatini ve gitmesini istediğiniz yere çekmesine yarar. Doğru yapıldığında, beyaz boşluk bırakmak sayfanın dengelenmesine ve daha iyi tonlandırmaya yardımcı olacaktır.
The colors you choose to use in a website design have a bigger impact than you might think. The selected colors should match the company’s current brand color schemes. The colors across all pages and the logo should be consistent. Colors should neither be too strong nor too weak, and most importantly, they should not overshadow the message. Colors should work in harmony with each other. Clashing colors should be avoided, as they strain the eyes. Darker colors should be used to guide the viewer’s attention to the right places. Background colors should blend well with the font colors, and the key point is that the text should be easily readable.
Use Modern Fonts
Navigation
The text on your website will say a lot about your brand. It generally sets a visual tone and adds a lot to the design. Some aspects to consider when it comes to typography include font style, font size, text colors, spacing, line length, and paragraph styles. You need to choose these styles in the most appropriate way for your website. This will give your site a more organized and polished look.
Navigation on a website is crucial as it defines how the menu is arranged and guides the viewer on where to go. Not knowing where to navigate on a website is undoubtedly frustrating for everyone. To prevent this, the web designer should prefer simple, concise text explanations without crowding the information. To help viewers easily locate themselves on the website, the main menu should be available on every page. If the site is large, a site map should also be provided
Alignment Positioning
Be Clear
When arranging the elements of a website design, the placement of each piece is crucial. The position where an item is placed on the page determines the order in which the viewer will see it. Alignment comes secondary to this, but it is still an important factor to consider. Once all elements are positioned correctly, they should be aligned consistently. No one wants to navigate a website where everything is in different sizes, with uneven spaces between them, and overall feels chaotic.
Testing how your website functions and ensuring it is easy to use is probably the most important step. Using general usability icons and adhering to design standards will make the website easier for users to navigate. For example, keeping the menu at the top or on the side. You need to have a clear understanding of what users expect to experience when they visit your site.
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Bounce rate of websites visited by users in Turkey
Usability
So, what will they do and search for when they visit the site? Understanding what they are trying to achieve will help you design a successful and accessible layout for them. When a potential customer visits your site, it’s crucial to ensure they are impressed. Knowing your online metrics will assist in this regard.
The most attention-grabbing part of a website is the top-left corner. This is a result of reading habits. Readers typically review the text in the top-left corner first and expect to be guided by visuals. Therefore, the logo or the site’s name should always be positioned in the top-left corner.
Discover Digital Marketing!
Today, it is quite accurate to say that the internet holds a significant share in the advertising and marketing industry. Consequently, many corporate companies have directed their advertising and promotional budgets toward building their own websites. The primary reason for this shift is the widespread use of the internet, which ensures high individual accessibility and the ability to achieve effective advertising at low costs.
Through the internet, companies can reach millions of people quickly and communicate their corporate identity to the masses more effectively. A corporate website is designed to officially represent a brand online and typically serves as a landing page with a focus on advertising content.
Define Your Strategies
Corporate websites should not be viewed solely as promotional sites that provide references. Corporate websites can allow customers to purchase products and offer opportunities to communicate with visitors. This helps corporate companies build portfolios on various topics.
Through a corporate website, visitors can access detailed information about products. Additionally, companies can promote campaigns, services, innovations, and special offers related to their products on their websites. Creating a corporate website requires special attention. All content must align with the company’s principles and be fully integrated into its structure and overall strategy.
In today’s digital world, a single corporate website may not suffice. Many companies are enhancing their presence by creating profiles on social networks and online communities.
Don’t Be Ordinary – Create Your Own Unique Style and Innovations!
Whether you are designing a corporate or personal website, having a modern design is crucial for its effectiveness. If you rely on a very traditional, common, and widespread module as a reference, you shouldn’t expect your site to attract significant traffic. A unique and innovative design tailored to your content will be far more impactful.
The design of your website can either harm your reputation or significantly boost your sales. Studies show that visitors form their impressions of your site—and by extension, your work—within the first few seconds of interaction. Additionally, it is an undeniable fact that the design of internal pages (such as checkout pages, shopping cart pages, or product pricing pages) has a dramatic impact on conversions.
Strive to Be Fast
At the same time, your website’s speed must be optimized. User satisfaction on your website should be at its highest level, and a key factor in achieving this is fast page loading times. Pages that load slowly lead visitors to leave your site. If any page on a website takes longer than 3 seconds to load, that website is considered slow. According to research conducted by Google, 70% of the websites studied have a load time of 7 seconds or more.
The same research shows that slow websites have a significantly higher bounce rate. According to Google, the ideal load time for keeping users engaged on a website is 2 seconds. From Google’s perspective, how long visitors stay on your site is also important. If your pages load slowly, this time will decrease. Google evaluates not only how often visitors return to your site but also how long they stay on your site.
Choose Your Servers Wisely
You may have optimized the pages of your website for speed, but if the server’s response time is not healthy, the loading time of your website will still be long. Slow server response time often points to an existing performance issue. Google recommends that the server response time should be less than 200 milliseconds.
There are several factors that can cause slow server response times, including:
- Slow application logic
- Slow database queries
- Framework and library elements
- High CPU resource consumption
- High memory consumption
Your Load Speed Is Crucial
If your server response time is very slow and you’re constantly experiencing issues, it will directly impact the speed and performance of your website. If you are facing such issues, it is essential to perform the necessary checks and resolve the problems. Based on these evaluations, Google will either push your website higher in search rankings or lower it. Therefore, ensure that your website performs well and doesn’t lose visitors due to speed issues.
Keep in mind that web design is not something to be underestimated or overlooked. Your website is your virtual face. The more seriously you approach website design, the more successfully and realistically your company or personal identity will be reflected. The success and customer base that your website will bring will surely bring you joy after this challenging design process.
For all these reasons, you can work with a professional web design team that you trust and who will meet your needs and create impactful work. Share with them what you want, the target audience you want to reach, and the features you want on your site, and let them present your envisioned virtual face. Working with a skilled team will make things easier for you.
